50 Ideas on Using Twitter for Business
You can say Twitter is a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.
# Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space.
# Add a picture . We want to see you.
# Talk to people about THEIR interests, too.
# Point out interesting things in your space.
# Share links to neat things in your community.
# Don’t get stuck in the apology loop. Be helpful instead.
# Pimp your stuff. Your fans will love it. Others will tune out.
# Promote your employees’ outside-of-work stories.
# Throw in a few humans.
# Talk about non-business, too.
What to Tweet ?
# Instead of answering the question, “What are you doing?”, answer “What has your attention?”
# Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
# When promoting a post, ask a question or explain what’s coming next, instead of just dumping a link.
# Ask lots of questions. Twitter is GREAT for getting opinions.
# Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
# Tweet about other people’s stuff.
# When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
# Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point to pictures and personal human things.
# Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
# Or, if you do, try to balance it out… by promoting the heck out of others, too.
Some Sanity For You
# Really, You cannot and don’t have to read every tweet.
# You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
# Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation
# Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
# 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
# If you tweet the day while your coworkers are busy, you’re going to hear about it.
# If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
# Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up the tweets.
# If someone says you’re using twitter wrong, forget it. It’s an opt out society. .
# Commenting on others’ tweets, and retweeting what others have posted is a great way to build a large community.
The Negatives People Will Throw At You
# Twitter takes up time.
# Twitter takes you away from other productive work.
# Without a strategy, it’s just typing.
# There are other ways to do this.
# Twitter doesn’t replace customer service’s
# Twitter is buggy and not enterprise-ready.
# Twitter is just for nerds.
# Twitter’s only a few million people.
# Twitter doesn’t replace email marketing.
# Twitter opens the company up to more criticism and gripin
Some Positives to Throw Back
# Twitter helps one organize great, instant meetups (tweetups).
# Twitter works swell as an opinion poll.
# Twitter can help direct people’s attention to good things.
# Twitter at events helps people build an instant “backchannel.”
# Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
# Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
# Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
# Twitter gives your critics a forum, but that means you can study them.
# Twitter helps with business development, if your prospects are online (mine are).
# Twitter can augment customer service. (but see above)
The Free Twitter Guide